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Download product information – The consumer can gain additional information that is not displayed on packs
Flexibility - The web site can be changed as frequently as the Brand owner desires: eg A product could carry a general shot code, where the web page being linked to is updated daily, or as frequently as needed. Eg Recipe ideas on food products
Competitions - Consumers can enter competitions by accessing the shotcode with their mobile phone.
Money off vouchers/Trend related giveaways - Vouchers for giveaways or discounts can also be obtained using the same method, giving consumers added incentives to access the code.
Media tracking – Codes can be specific by Media used, ie Each Newspaper campaign, cab carry a different code, allowing Brand owners to assess the success of their different media coverage
ShotCode technology also gives additional marketing benefits such as:
Strengthening brand image
Increasing brand loyalty
Shelf differentiation
For more information please contact:
Jo Jackson
Marketing and Innovation Manager
jo.jackson@colepccl.com
Tel: 0044 (0) 1724 290803
Fax: 0044 (0) 1724 846442
www.colepccl.com